Industry news and transformation

Against a backdrop of slowing consumer spending in mature markets, FMCG manufacturers and retailers are now facing a series of new, complex and often unexpected challenges.


On the one hand, consumer and customer behaviours have changed dramatically, with more "responsible" and "reasoned" purchases. Increasingly "digital" and multi-informed, the consumer is also becoming less loyal and more opportunistic.


At the same time, distribution methods have changed significantly, the hypermarket format continues to suffer, and new channels are taking over increasing importance in sales: the Internet channel, Hard Discount, the Drive... all channels that make markets increasingly competitive, allow consumers and customers to compare prices, and require increased expertise to master their specific challenges.


Finally, faced with increased pressure on margins, on the one hand linked to inflation and the crisis, and on the other to pressure from shareholders, the value chain often needs to be rethought, to improve the company's profitability and rationalise the cost structure.

The challenges for FMCG professionals

In this context, companies need to attract and recruit new profiles of leaders who are more agile and comfortable with complexity. These leaders should possess enhanced skills related to the transformations they often have to lead: digital proficiency, data orientation, strong leadership and teamwork capabilities, strategic management and influence skills, creativity, the ability to design novel processes, adeptness in leading change and people, and proficiency in implementing CSR policies while embodying corporate values.

We help companies to find the best talent for positions such as:

  • Managing Director / CEO
  • Deputy Director
  • Director of Transformation
  • Strategy Director
  • Marketing Director
  • Head of Innovation
  • Head of Brand and Communication
  • Head of Digital
  • Head of Sales
  • Sales Director
  • National Customer Director
  • National Sales Director
  • Heads of Support Departments
  • Chief Sustainability Officer

The advantages of working with W Executive

  • In-depth knowledge of the job market.
  • The creation of a dedicated team with a consultant and a project manager.
  • A curated pool of the most qualified candidates for the position.
  • Support in developing clear job descriptions.
  • An assessment of the candidates' skills to ensure that they are suited to the company and the corporate culture.
  • Assistance in negotiating terms and conditions of employment to secure the best candidates.
Contact us for more information!