Online sales of luxury goods have grown exponentially in recent years. In 2019, the online luxury market reached €33 billion, a growth of 22% compared to the previous year. This trend is expected to continue in the future, with annual growth of 12% expected by 2025.
The luxury fashion industry has changed the way consumers buy luxury goods and has created new professions.
In-store, these journeys are intended to be innovative with the development of showrooms and concept stores to offer customers original experiences that create memories and a link between the visitor and the brand. The customer experience must provide added value to encourage consumers to become brand ambassadors. The sales process and client services are also highly personalized. These practices, initially the prerogative of high-end brands, are becoming more widespread and remain highly appreciated by fashion and luxury customers. They require teams driven by the customer experience. Finally, like hotels, luxury companies offer concierge services including personal shopping, partnerships and associated services to make the customer experience even more complete.
The fashion and luxury industries are eagerly followed by their customers on social and ecological issues. Relocation, Made in France, and production conditions have been at the heart of the debate for several years. More recently, consumers have emphasised the importance of inclusion and diversity both in products and in advertising campaigns. Ecology is not forgotten either, as the industry strives to become more sustainable by adopting responsible practices, reducing its impact or sourcing and using more environmentally friendly materials.
This growth and transformation are having a significant impact on the professionals employed. Companies need e-commerce professionals to develop their online presence and manage them.
The skills required for these positions include an in-depth knowledge of digital marketing, data analysis, logistics management and e-reputation.
In addition to e-commerce jobs, companies need professionals in online content creation, social media management, customer journey analysis, and data processing to optimise their online presence.
These new jobs require leaders who can drive technical skills while maintaining an emotional understanding of the industry.